Force Cars

Today, the Force car price in India starts at around ₹12.32 lakh for the Trax Cruiser and goes up to ₹31.83 lakh (ex-showroom) for the Urbania. In between are the iconic Gurkha SUVs and the trusted Traveller, making Force one of India's leading manufacturers of off-road SUVs, people movers, and commercial vehicles.

In this guide, you'll find the latest Force cars in India, the complete Force car price list in India, key features, upcoming Force models, and the answer to a common question: Force Motors is not related to the former Force India Formula 1 team.

History of Force Cars in India

Force Motors began in 1958 as Bajaj Tempo, a joint venture with Germany's Tempo, founded by N.K. Firodia. The company introduced iconic vehicles like the Tempo, Matador, Minidor, and Traveller, shaping India's commercial transport industry.

Renamed Force Motors in 2005, it continues under the Firodia family. Today, the company also manufactures engines for Mercedes-Benz India and BMW India, reflecting its strong engineering expertise. The Traveller, launched in 1987, remains one of India's most trusted vans for ambulances, school buses, and staff transport.

Force Motors Market Share in India

Force Motors focuses on niche segments rather than mass-market cars.

• Leader in people movers with the iconic Traveller.
• Trusted for ambulances, school buses, and commercial fleets.
• Force Gurkha is among India's few true off-road SUVs.
• Chosen by the Indian Defence Forces, including a nearly 3,000-unit Gurkha order in 2025.
• Strong reputation for durability, reliability, and commercial performance.

Force Cars Price Range in India

Force Motors offers a focused lineup priced between ₹12.32 lakh and ₹31.83 lakh (ex-showroom).

Current lineup includes:

• Off-road SUVs: Gurkha 3-Door & 5-Door
• People mover: Trax Cruiser
• Premium vans: Urbania & Traveller
• Commercial vehicles: Ambulances, school buses & delivery vans

Recent GST changes have also made several Force vehicles more affordable, especially for commercial and fleet buyers.

Popular Force Car Models in India

Force Gurkha (3-Door)

• Price: ₹15.95 – ₹16.31 Lakh (ex-showroom)
• Hardcore 4x4 SUV with differential locks and a 2.6L diesel engine.

Force Gurkha (5-Door)

• Price: ₹17.27 – ₹18.00 Lakh (ex-showroom)
• Seven-seater off-roader offering the same 4x4 capability with added practicality.

Force Urbania

• Price: ₹26.34 – ₹31.83 Lakh (ex-showroom)
• Premium monocoque van designed for passenger transport and commercial use.

Force Traveller

• Price: ₹16.00 – ₹30.00 Lakh (ex-showroom)
• Popular commercial van available in multiple seating and cargo configurations.

Force Trax Cruiser

• Price: Around ₹12.32 Lakh (ex-showroom)
• Rugged people carrier built for rural roads, fleet operators, and heavy-duty use.

Why Are Force Cars Popular?

• Built for durability and tough Indian road conditions.
• Genuine 4x4 capability with ladder-frame construction (Gurkha).
• Reliable 2.6-litre diesel engines with low maintenance costs.
• Trusted by fleet operators for long-term commercial use.
• Mercedes-Benz and BMW manufacturing expertise enhances quality.
• Strong reputation for reliability, resale value, and off-road performance.

Force Motors' Main Competitors in India

Force Gurkha competes with the Mahindra Thar, Thar Roxx, and Maruti Jimny, offering superior off-road hardware like 4x4 and locking differentials.

In the commercial segment, the Traveller, Urbania, and Trax Cruiser rival Tata Motors, Mahindra, Ashok Leyland, Eicher, and BharatBenz, with the Traveller remaining one of India's most trusted people movers.

Force Motors Technology & Safety Features

Depending on the model and variant, you'll find:

• 4x4 with low-range transfer case (Gurkha)
• Front and rear differential locks (Gurkha)
• 2.6-litre FM CR diesel engine, BS6-compliant
• Monocoque body construction (Traveller, Urbania)
• 233 mm ground clearance (Gurkha)
• Independent front suspension
• Touchscreen infotainment with Android Auto and Apple CarPlay (Gurkha)
• Digital instrument cluster (Gurkha)
• Dual airbags
• ABS with EBD
• Reverse parking camera and sensors
• Seatbelt reminders and speed alert systems
• Wide-track stability engineering (Urbania)
• Crash-standard compliant design (Urbania)

Force SUV Cars in India

The Force SUV cars in India lineup includes the Gurkha 3-Door and Gurkha 5-Door, both powered by a 2.6-litre diesel engine with 4x4 and locking differentials. Built for serious off-roading, the Gurkha remains one of India's most capable SUVs and is even used by the Indian Defence Forces.

Force 7 Seater Cars in India

Looking for Force 7 seater cars in India? The Force Gurkha 5-Door offers seven seats with true off-road capability. For larger groups, the Trax Cruiser, Traveller, and Urbania are available in multiple seating configurations up to 17+ seats.

Force Commercial Vehicles in India

Force commercial vehicles in India include the Traveller, Urbania, and Trax Cruiser, widely used as school buses, ambulances, staff transport, and delivery vans. They are known for durability, low running costs, and strong fleet performance.

Force Motors Manufacturing Plant in India

Force Motors manufactures vehicles at its Pune and Pithampur plants. The company also produces engines for Mercedes-Benz India and BMW India, reflecting its high manufacturing standards and engineering expertise.

Upcoming Force Cars in India

The pipeline is more interesting than it has been in years. The upcoming Force cars in India expected on the roadmap include:

• Force Gurkha Pickup, a lifestyle 4x4 pickup aimed squarely at the adventure-plus-utility buyer
• Electric Urbania / e-Traveller, zero-emission vans for corporate fleets, airport transfers and Smart City projects
• A new Force MPV built on the company's people-mover expertise
• Continued updates to the Gurkha range, where an automatic option is the most requested addition

The electric vans are the ones to watch. Shared mobility is electrifying fast in India, and Force enters that race with an unmatched people-mover reputation already in hand.

Force Cars Price List in India (2026)

*Prices are approximate ex-showroom figures and vary by city, variant, seating configuration and body type. The final Force car on-road price in India adds RTO charges, insurance and applicable taxes. Traveller pricing depends heavily on configuration, so confirm with your nearest dealer.

Force cars in India are built for durability, utility, and real-world performance. With prices ranging from ₹12.32 lakh to ₹31.83 lakh (ex-showroom), the lineup includes the rugged Gurkha, dependable Traveller, practical Trax Cruiser, and premium Urbania.

Rather than chasing sales volume, Force Motors focuses on reliability, strong engineering, and long-lasting vehicles – making it a trusted choice for off-road enthusiasts, businesses, and fleet operators across India.